The southern middle Tennessee area that Maury Regional Health (MRH) serves is very competitive, with many healthcare options for patients. Although these healthcare consumers have many choices, patients vary widely in terms of their diversity and socioeconomic status, directly impacting their access to healthcare. MRH’s goal is to ensure high-quality, equitable healthcare access, with an easy-to-use, consumer-grade experience for all patients.
A text-first consumer self-service approach – deeply integrated with MRH’s Oracle Health EHR – was part of MRH’s strategic imperative to drive growth and serve more patients in their competitive healthcare market. With Luma, MRH sees outcomes like:
The University of Arkansas for Medical Sciences (UAMS), Arkansas’s only academic medical center and Level I trauma center, relies on its centralized contact center as a key hub for patient access. But like many health system contact centers, UAMS’ call center was overwhelmed with manual tasks.
With Navigator, UAMS solved a key pain point for the contact center — after-hours calls from patients needing to cancel appointments. Now, they’re seeing results like these:
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— $1M in staff costs saved with patient self-scheduling within first year of launch
— 3,500+ Cologuard® tests completed within five months using automated preventive care outreach, catching nearly 300 positive results sooner
— 56% more patients use Virtua’s waitlist since launching Luma
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— 67% of patients complete forms required for federal reimbursement ahead of visits
— $50K saved annually from appointments rescheduled via Luma
— $58K gained from filled waitlist slots within one year
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